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Embrace AI To Boost Your Enrollment Marketing Team’s Productivity

Advantages include: automation, personalization and increased engagement.

Marketing Is a Code Word

Marketing is a go-to solution but sometimes masks deeper issues.

Communicating Effectively in a Presidential Search

Board leaders, search chairs, chief communications officers and presidents-elect can all benefit from understanding the communications considerations of a presidential search.

Centralization Is Not the Objective

When considering effective models for managing marketing and communications across institutions, structure should follow strategy.

Harnessing the Power of Student Stories

Five strategies to help increase earned media placements.

In a Crisis, Mum Is Not the Word

When dealing with crisis communications, college and university presidents need to lead with values and demonstrate authenticity.

How Marketing Can Help Ahead of the Enrollment Cliff

Four strategies to mitigate anticipated enrollment declines.

Promises and Pitfalls of ChatGPT

This free, viral AI tool can help marketers and communicators conduct research and create content—but be wary of its limitations and risks.