Filter & Sort

Lifting the Veil on ‘Invisible’ Marketing Efforts

Helping campus constituencies understand marketing decisions.

Express Your Opinion — but First, Check Yourself

Emotion can fuel great writing. It can also be a vulnerability. Consider these steps to ensure your arguments are sound.

What Strategic Plans Reveal About Higher Ed Marketing

A study of current strategic plans across higher education indicates that colleges and universities still consider marketing to be primarily a promotional function.

Saying the Right Thing

Why you should consider a guide to inclusive language for your campus and what it should cover.

The Power of Personas

Virtual recruitment requires the right mind-set(s).

Centralizing Marcomm to Better Serve Our Audiences

Savvy leaders recognize that organizational structure can make or break marketing communications efforts.

Is Your College Communications Strategy Ready for Gen Z 2.0?

Communications and marketing professionals have repeated the adage a thousand times: know your audience.

Vitriol Aimed at Communicators Is Misplaced

Increasingly, outrage over institutional decisions is directed at social media teams and communications staff. The cycle needs to stop.