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Creating an Evergreen Fundraising Communications Strategy
The time between campaigns offers a unique opportunity to focus on branding.
Unlocking the Power of Athletics as a Brand Driver
Three ways social listening aligns athletics and central marcom strategies.
Media Relations Trends to Consider as a New Academic Year Begins
As the media landscape continues to shift, knowing what to expect can help you strategize outreach and manage expectations.
Let’s Get Back to the Town Halls of Yesteryear
Designed for true collaboration, these meetings work best when all parties have equal ownership.
The Missing Element in CMO Position Descriptions and Roles
Advancement leaders are charged with building an institutional culture of philanthropy. Establishing a cultural equivalent for the work and leadership of marketing is long overdue.
How Marketing Leaders Can Respond to Online Conversation Trends
Prioritize relational engagement over algorithms to leverage earned conversation and drive positive sentiment.
When National News Paints Your Institution With Too Broad a Brush
Higher education isn’t a monolith, but media attention on trends that aren’t impacting your campus can cause confusion. A community college president considers how and when to respond.
ChatGPT: A Different Kind of Ghostwriting
Ghostwriting often flies under the radar, but it’s not that different from using AI; both exist in an ethical gray area.